Website Copywriting
For Online Brands

Sell someone your product and you’ve made $50.
Sell someone your story and you have a customer for life.

Are you ready to take your brand from just-another-store-on-the-internet to the destination for [insert what you sell]?
Would you like to sell out your next range?
Get amazing press without even trying?


I thought so.

Website copywriting - Nell Casey Creative

I write web copy for creative brands and online stores that connects, compels and converts.

Straight up: I won’t make you sound like every other website out there. I want you to be remarkable. So I get to know your brand, customers and products to create content that stands out.

Who this is for:

  • You’ve probably been running your online store for two years (give or take), you’ve got decent sales and now you want to take it to the next level.
  • You’ve seen new brands enter your space – all looking and sounding the same – and you no longer want to play it safe.
  • Your brand stands for something and you want to create a community around that message.
Website copywriting - Nell Casey Creative

What  they say

At first we weren’t sure whether Nell would totally understand what we were trying to achieve with our brand. But she’s shown that she totally gets our vision and has proven herself incredibly capable around creating the content we need.

Nell’s passionate about what we do and gets shit done. Hire her!

– Adam Jelic, MiGOALS


The inclusions

90-Minute Strategy Session

To talk about your brand, customers and goals.

Custom Brand Voice & Tone Guide

To define how you’ll say what you want to say.

Website Content Layout Map

Map your customer’s journey from browse to buy.

Basic Keyword Research

For Google-friendly web copy.

Content For Your Online Store

 Profesh copywriting for those essential pages.

Product Descriptions

Story-driven product descriptions for Add-To-Cart action.

My Process

I start with uncovering your brand’s values and story to develop a tone of voice that captures what you’re all about.


From there I develop a plan for your web copy and online store, with a focus on a logical flow that allows your customers to find what they need, fast.


I dive deep into research, figuring out what makes your products stand out, what your customers connect with and how to turn all that info into more sales.


Then I write (and write) – putting into words all the things we’ve talked about. Together we refine, finesse and get it to sound just right.


The Next Steps

step 1

Click the button and send me your details
You’ll get my Welcome Pack and we’ll set up a time to chat.

step 2

We lock your project down
I’ll add your project into my calendar and send you some prep work.

step 3

I research, brainstorm and write
We’ll discuss each stage of the project and together create a kickass store.

Get all the copy you need for your online store for $3,000

(Payment plans are totally available.)

What  they say

It was super helpful to work with Nell mapping a logical progression through the user experience for new and frequent visitors to my site. My site now has greater visual consistency, more compelling copy and the big plus is a boost in conversion.

– Bec Mutch, The Cowork Co

Frequently Asked Questions

Who is this website copywriting package right for?
If you sell products online and want to create a remarkable brand then this package is right for you. Feel free to email me at hello@nellcasey.com.au if you want to double-check.

How far in advance do I need to book?
I book only a few website copy clients per cycle to ensure your project gets the attention it needs. You can check with my about my next available start date by emailing hello@nellcasey.com.au.

How long will it take to write my website copy?
The website copywriting process will take around six weeks from your project start date. You’ll do a bit of pre-work before your project start date to get things moving.

If you’ve got a specific deadline that you need to meet, chat with me. I’ll do my best to make it happen.

Why do I have to send samples of my products to you?
Can you imagine reviewing a restaurant without setting foot in the door? It’s the same thing with writing product descriptions.

When it comes to your products, I want to tell a story that makes your customers literally want to hold your product in their hands. While you know your products incredibly well, I’m often able to discover something new or interesting as I see/touch/experience them.

You don’t need to send me all of your products. Just enough that I can get a feel for them.

And I’ll return your products back to you at the end of our project (you’ll just need to pay for return postage).

Will you design my online store for me too?
Because I believe great copy needs to be supported by great design, I also include consultation on the right template for your website layout. I primarily deal with Shopify because it has the widest range. I’m also able to consult with you or your web designer/developer on the layout of a custom online store.

Will you upload my content?
Yes I’m happy to upload your content to your website and ensure all the links are working. This doesn’t include uploading images, products or making changes to your store settings. But I’m happy to consult with you on this aspects of your store and point you in the direction of people who can help, if need be.

Have you got any questions that I haven’t answered here? Email hello@nellcasey.com.au and I’ll get back to you.

Ready to get started?

Not sure if this is right for you? Click the button above to arrange a free 15-minute consultation.

Free site review

No catch! Just friendly, expert feedback to improve your online store.

I'll also send you occasional tips, ideas and inspiration to grow your brand online. You can opt out at anytime. Powered by ConvertKit