When you stop selling and start telling stories,
amazing things happen.
One thing I know for sure:
People today don’t want to just buy things. They want to be part of a story. YOUR STORY.
So I create content and courses to help you find your brand’s voice, craft your message and create a community of people who care about your brand.
I’m Nell Casey, a Melbourne copywriter and content strategist for creative online brands.
I bet you started your business for a purpose. And while money is important (how else are you going to pay for that Netflix subscription?) I know your brand means more to you than that.
But sometimes it’s hard to tell that story. You know what you want to say, but you just can’t find the words to get your message across.
So what’s my story?
Straight out of uni I thought I hit the fast-track to success, landing a job in one of Canberra’s leading intelligence agencies (#donttellanyone #itsnotreallyasecret). But I threw it all away (or so my Dad thought) to move to the big smoke (Melbourne) in pursuit of good coffee and better weather (hah!).
After a few years crafting content for a boutique financial planning firm, I decided I wasn’t cut out for the 9 to 5 life. So I traded my black suits for comfy pants, bought myself a shiny macbook and changed my title to ‘Melbourne copywriter’.
[And, while my Dad doesn’t really get what I do, he thinks I’m awesome at it.]
In just a few short years I’ve crafted copy for lifestyle brands, tech startups, legal-eagles and a host of online brands. I’ve consulted with brands, bloggers and small businesses to help them devise a strategy to reach their key audiences. And I’ve run workshops on creating an engaging online presence.
The best thing about doing what I do is meeting lots of other business owners chasing their own version of awesome.
We should totally chat
Let’s elevate your brand
The brands I’ve worked with