An about page worth sharing

Tell your story and sell your product with a compelling about page

Fact: Over 50% of people look for information about a brand when they first land on a website. And the about page is the second most visited page on a website.

Website copywriting - Nell Casey Creative

People want to more from brands than a package in the mail. They want to be told a compelling story and to feel a sense of connection beyond the screen.

Sadly too many about pages are carbon copies of each other and about as interesting as a year 9 history textbook.

But not anymore. Let’s take your about page from tired treatise to personality-packed poetry.

Here’s what your about page should do:

  • Communicate your brand’s values
  • Share the nitty-gritty of how you got started
  • Show the quality of your products
  • Capture your brand’s personality
Website copywriting - Nell Casey Creative

What  they say

“Oh my goodness, I LOVE what you’ve written! It’s wonderful, thank you.” 

– Tamara Mallick, Sunday Tracker

An about page designed to connect, build trust and turn browsers into brand ambassadors

This is a mini-service designed to get the most important page on your website prepped, polished and pimped (out).

The inclusions

A professionally written about page designed to tell your brand’s unique story

Optimised for search and with your target keywords included

Meta title and description to ensure your about page is working hard in the ol’ Google

Our bonus guide to spreading your brand story beyond your website

How It Works

You complete our client questionnaire so we can get to know your brand.


We’ll dive deep into your brand and draft a custom about page designed to share your story.


We then sprinkle in your keywords to ensure your about page is working hard for you in the search engines.


You’ll have a chance to review and provide feedback before your about page is finalised.


You’ll also receive our bonus guide to sharing your new brand story far and wide.

The Next Steps

step 1

Click the button and send me your details
We like to keep things pretty organised so you know where you’re at at every stage of the project.

step 2

We send you the briefing doc
Then set up a time to dive deep into your brand’s mission. This is where the magic happens.

step 3

We put on our copywriting hat and get to work
You’ll get a first draft within the week to review.

Get a share-worthy About page for your online store for only $347 (+gst)

What  they say

Nell completely guided me through her processes and absolutely nailed the brief and then some. My brand voice came to life thanks to Nell and I now have some kick arse copy on my website optimised for SEO.

– Belinda Danaher, Base Supply

Frequently Asked Questions

How long will it take to write my about page copy?


The about copywriting process will take around one week from your project start date. You’ll do a bit of pre-work before your project start date to get things moving.

Will you upload my content?

Yes I’m happy to upload your content to your website and ensure all the links are working. This doesn’t include uploading images, products or making changes to your store settings. But I’m happy to consult with you on this aspects of your store and point you in the direction of people who can help, if need be.

Have you got any questions that I haven’t answered here? Email and I’ll get back to you.

Ready to get started?

Not sure if this is right for you? Click the button above to arrange a free 15-minute consultation.